Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be making several presentations at the Combined Otolaryngology Spring Meeting (COSM 2017) and ASAPS Aesthetic Meeting next week/weekend in San Diego. Additionally, Dr. Kaplan will be on hand at Firm Media booth #947 to discuss how Firm Media has improved the digital marketing for his practice in San Francisco. He will also answer questions related to integrating the BuildMyBod Health Price Estimator into a doctor’s existing website.
Price Transparency in Healthcare
As you’ll see, Dr. Kaplan will discuss many of the topics related to his white paper published in the Annals of Plastic Surgery. Additionally, he’ll discuss the benefits of price transparency.
By encouraging the doctor to offer pricing information online, the patient can see pricing ahead of time. Therefore, they don’t waste 45 minutes of their own time describing their deepest insecurities only to realize the cost is out of their budget. By knowing pricing prior to the consultation, they know whether the consultation is premature.
This is obviously beneficial for the doctor as well. By offering pricing information online, consumers can see what the “damage” is. In turn, the doctor focuses on the most serious of patients that attend the consultation after checking costs.
It’s natural to want pricing info before any big purchase. A house. A car. And healthcare costs. Dr. Kaplan will also discuss price transparency and lead generation at more upcoming meetings. Stay tuned to find out where.
In the meantime, if you want to check pricing from a doctor near you, click here.
