Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.”
The Medical Spa Show
The conference is sponsored by the American Med Spa Association and according to their website:
“AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.
AmSpa members have access to legal summaries of the regulations in their state, and are eligible for an AmSpa-exclusive medical spa insurance package. Members also gain savings on training events, tools that teach medical spa legal and business best-practices, and much more!”
So whether you’re working at a med spa or thinking of starting one, the conference will benefit you. Also, the practice management and procedures discussed will be beneficial to anyone in an aesthetic practice.
Dr. Kaplan will discuss how one of the best ways to generate leads through your website is price transparency. Consumers researching a doctor’s website are eventually going to want to know the cost.
With a “Get A Quote Now” call-to-action button on the home page of your website, you can capture all of those visitors wanting to know price. But don’t just list the prices in a static menu. That’s the equivalent to giving the milk away for free. With the BuildMyBod Health platform, consumers can check pricing and doctors can capture contact info for follow up. When it comes to healthcare, there’s no better customer service than a doctor’s office assisting you through your journey!
