No more waiting in doctor’s offices!
When we consider black swan events, which I’ve discussed here before, they’re often looked at in a negative connotation. And rightly so. But in an effort to find a silver lining to this pandemic, we should consider the pandemic as a black swan event, a once-in-a-lifetime opportunity to make a dramatic improvement in society. There […]
Why everything, including cosmetic surgery, will be more expensive now
Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. Expenses are up because restaurants, clothing stores, doctor’s offices etc are spending more on personal protective […]
Ice cream shop : takeout food :: cosmetic surgery : elective surgery
Think back to your SATs. Remember the analogies? The goal was to determine the relationship between the first pair of words and then choose the second pair of words that had an equivalent relationship. In the title above, ice cream shops are to takeout food as cosmetic surgery is to elective surgery. In other words, […]
Get your margaritas for this Cinco de Mayo webinar!
Join us for this special Cinco de Mayo webinar! Make sure you have a margarita or Dos Equis in hand! (no Corona, please) BuildMyBod Health and Dr. Jonathan Kaplan are excited to welcome Dr. Steven Weiner and Tim Sawyer to our upcoming webinar, setting up your website and online store for success. Tim will discuss online […]
Will HIPAA privacy rules be relaxed permanently?
The Health Insurance Portability and Accountability Act of 1996, better known as HIPAA, is a huge piece of legislation. While many new laws emanate from this Act, most Americans associate HIPAA with privacy and privacy alone. While the goal of “privacy” is certainly well-meaning, this bill instills so much frustration in the modern healthcare landscape. […]
Yes, we charge for virtual consults
For years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. If you do purchase products, injectables or book a cosmetic procedure, that $100 goes towards […]
COVID-19 rapid antibody testing and you
While we were all quarantining at home, I wrote this article arguing that testing for COVID-19 was pointless at the time. Sure, if you were really sick in the hospital and your doctor suspected coronavirus, it made sense to get the test. But if you, like everyone, was on lockdown, why get a test? If you’re […]
America has to reopen for business… but not at the same time
This post may ultimately sound self serving because I’m recommending something that benefits my city and my business. But it doesn’t make these recommendations any less appropriate. San Francisco is ready to reopen for business at the end of the current shelter-in-place order (beginning of May). And that includes allowing a vast majority of businesses […]
Why COVID-19 deaths are lower in San Francisco (so far)
Many theories abound as to why COVID-19 deaths are lower in San Francisco. This article in USA Today reviews several of them. But before reviewing the possible reasons, we should also be clear that it’s not time to celebrate just yet. The city, state and nation are still in the throes of this pandemic. However, […]
Changes in a post COVID-19 society that are here to stay
Like everyone, I’ve been thinking a lot lately about COVID-19. What I’m realizing is that the changes in social etiquette and the rise of alternative business models and communication are here to stay, post COVID-19. For example, telemedicine, previously an “option” in healthcare, will finally have its day in the sun. Here’s a list of […]