MOC vs Board Certification
Maintenance of Certification (MOC) is a program put forth by specialty medical boards like the American Board of Internal Medicine (ABIM), American Board of Surgery (ABS) and American Board of Plastic Surgery (ABPS) to name just a few examples. The idea is for these programs to ensure that currently practicing physicians are up to date […]
Price should be part of the customer service package in healthcare
Customer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s been changing over the last decade but even within healthcare, there’s a critical piece missing […]
Now I get it! Why doctors are hesitant to show their prices
I speak regularly about the benefits of price transparency and the service our company, BuildMyBod Health provides. From the beginning, I always knew doctors were hesitant to show their prices online. In fact, during my lectures, I would list the three reasons doctors shy away from online price transparency: – concern that patients will […]
BuildMyBod Founder speaking at THE Aesthetic Show 2018
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket […]
What it takes to provide great customer service
Competition has always been fierce in healthcare and it’s only getting more competitive these days. The reasons are plentiful and a subject for another blog post. But the important thing is how to differentiate yourself. Which of course is where customer service comes in. And great customer service begins even before the patient has any […]
Prominent ear surgery [video]
If you’re looking for a quick synopsis of prominent ear surgery, you’ve come to the right place! Broadly speaking, there are two different causes of prominent ears. In one type, the ear bends outwards because of a lack of normal architecture within the visible part of the ear. In the second type, the cartilage that […]
The Greatest Demographic
What’s a doctor look for in a patient? One who is educated on the procedure or service in question even before the consultation. They’re quick to make a decision based on that education. They’re compliant and communicative regarding any potential issues before they become real issues. They’ll happily share their positive experience with their friends. […]
BuildMyBod Health founder speaking at Becker’s 16th Annual Spine Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 16th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, […]
Price is irrelevant, until it’s not!
I recently attended the Ohio Valley Society of Plastic Surgeon’s meeting in Cleveland, Ohio. It was a great meeting organized by the then-current President of the OVSPS, Steve Bernard and the meeting coordinator, Darlene Lyons. One of the highlights of the meeting was a presentation on customer service by President of The DiJulius Group, John […]
Brazilian Butt Lift with Back Lift [video]
Just when you thought you knew what a Brazilian Butt Lift (BBL) was, or even if you didn’t, here’s a third technique you might not be familiar with. To bring you up to speed, a Brazilian Butt Lift can mean two things traditionally. One technique is to perform liposuction to the abdomen, flanks and back […]