This is your best chance to look like Christie Brinkley!
If Christie Brinkley uses XEOMIN®… …so can you! Even supermodel Christie Brinkley uses XEOMIN® (similar to BOTOX® Cosmetic) to treat the wrinkles like the 11’s between the eyebrows, the crow’s feet and the wrinkles on the forehead. We’re not promising you’ll look like Christie Brinkley after your XEOMIN® treatment, but you certainly won’t […]
Doctors: Has a follower on social media ever asked you how much a procedure costs?
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. And I’ll double my bet if you fit in this category and you show your results on social media. As soon […]
The fallacy of claims data and the negotiated rate
The stated goal of many price transparency companies is to use claims data to better predict the consumer’s negotiated rate. Let’s first explain what those two terms mean and then explain why that goal is misguided. Claims data and the negotiated rate The difficulty in providing good price transparent data to consumers prior to […]
Founder/CEO of BuildMyBod Health to pitch at Market Disrupt
Today, Monday October 2nd, 2017, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will pitch the price transparency/lead generation potential of the BuildMyBod platform at Health Innovation Technologies Market Disrupt event in Los Angeles. This is a Shark Tank style pitch event. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist. […]
CHIP passes the Kimmel Test!
In between hurricanes and NFL protests, you may know there was a recent spat between Jimmy Kimmel and US Senator Bill Cassidy. The video here and here will bring you up to speed but to save you time, just read this! The synopsis: Jimmy Kimmel and the Kimmel Test The late night show host […]
Now that Kylie is pregnant, can she still get lip fillers and Botox?!
Do you think it’s ridiculous that I’m writing about Kylie Jenner? Or that this is the second time I’ve written about Kylie Jenner?! Well, before you answer that question, ask yourself why are you reading this post! But I will tell you why I’m writing about the fact that Kylie is pregnant. It’s because it’s […]
Bundled pricing, the only true transparency in healthcare
Price transparency is the current and growing buzzword in healthcare. There are many ways to go about making healthcare costs clear to consumers. But when entrepreneurs design their own solution to price transparency, they miss one very important ingredient: actionable pricing information. The best way to accomplish this is through bundled pricing. Bundled pricing […]
Bees and my surgery origin story [video]
Do you remember that scene from Tommy Boy (hyperlink to YouTube video clip) where Chris Farley and David Spade’s character are driving drunk after it appears that Tommy Boy has lost the family brake pad business to the bank?! Even if you haven’t, picture two dumba$$es, depressed and dejected by their recent failure, driving drunk […]
Patients want it, doctors are reluctant
I’m talking about pricing. In this day and age of high deductible health plans, consumers are shouldering more of the cost of their healthcare. They now have a choice in caregivers and they want to know what they’re paying – ahead of time. Doctors are reluctant. But not because they like being opaque con men/women. […]
BuildMyBod founder appointed to Cleveland Clinic Alumni Board of Directors
BuildMyBod Health founder, Dr. Jonathan Kaplan was recently appointed to the Cleveland Clinic Alumni Board of Directors. The Cleveland Clinic is the #2 hospital in the country according to the most recent US News and World Report ranking. Cleveland Clinic Alumni Board of Directors Dr. Kaplan will serve on the Cleveland Clinic Alumni Board […]