The American Society of Plastic Surgeons (ASPS) is hosting their annual Aesthetica meeting from April 30th to May 2nd in Las Vegas. Today, Dr. Jonathan Kaplan, the CEO/Founder of BuildMyBod will be presenting his results showing the effectiveness of doctors providing their pricing online.
These unprecedented statisics on the power of price transparency as a lead generation tool will be presented to attendees of the ASPS Aesthetica meeting, which consists of board certified plastic surgeons. The data presented will show how price transparency can be the greatest lead generator and patient satisfier for a doctor’s practice, just as it was for his own San Francisco-based practice.
Some highlights from the presentation show that consumers are 41% more likely to book a cosmetic procedure if they’re price-aware before the consultation. Otherwise, consumers experience sticker shock and don’t book a procedure. This could result in a reduction of income to the surgeon’s practice of $144,000! The benefit to the patient is that by determining cost ahead of time, they can avoid a long and potentially embarrassing consultation with the doctor, only to find out at the end that a procedure is out of their budget.
To learn more about online price transparency or to find a doctor near you that has transparent pricing, click here.
