The fallacy of claims data and the negotiated rate
The stated goal of many price transparency companies is to use claims data to better predict the consumer’s negotiated rate. Let’s first explain what those two terms mean and then explain why that goal is misguided. Claims data and the negotiated rate The difficulty in providing good price transparent data to consumers prior to […]
Founder/CEO of BuildMyBod Health to pitch at Market Disrupt
Today, Monday October 2nd, 2017, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will pitch the price transparency/lead generation potential of the BuildMyBod platform at Health Innovation Technologies Market Disrupt event in Los Angeles. This is a Shark Tank style pitch event. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist. […]
CHIP passes the Kimmel Test!
In between hurricanes and NFL protests, you may know there was a recent spat between Jimmy Kimmel and US Senator Bill Cassidy. The video here and here will bring you up to speed but to save you time, just read this! The synopsis: Jimmy Kimmel and the Kimmel Test The late night show host […]
Bundled pricing, the only true transparency in healthcare
Price transparency is the current and growing buzzword in healthcare. There are many ways to go about making healthcare costs clear to consumers. But when entrepreneurs design their own solution to price transparency, they miss one very important ingredient: actionable pricing information. The best way to accomplish this is through bundled pricing. Bundled pricing […]
Patients want it, doctors are reluctant
I’m talking about pricing. In this day and age of high deductible health plans, consumers are shouldering more of the cost of their healthcare. They now have a choice in caregivers and they want to know what they’re paying – ahead of time. Doctors are reluctant. But not because they like being opaque con men/women. […]
Watch the Founder/CEO of BuildMyBod pitch at THE Aesthetic Show Shark Tank [video]
In July, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health took part in a Shark Tank style pitch event. As their prize, BuildMyBod won a marketing package in an upcoming issue of THE Aesthetic Guide. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist. BuildMyBod Health: A primer BuildMyBod Health […]
BuildMyBod Founder Speaking at FMMA Annual Meeting
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving a keynote presentation today at the Free Market Medical Association Annual Meeting. FMMA: Join the Healthcare Revolution According to the FMMA website, “The Free Market Medical Association’s goal is to Unite and strengthen the benefits of free market healthcare. […]
ASAPS beta testing the BuildMyBod Health Price Estimator
The American Society for Aesthetic Plastic Surgery recently started a beta test with the BuildMyBod Health Price Estimator. As seen here, some doctors have a “Get A Quote” call-to-action button under the Find A Plastic Surgeon feature on the ASAPS website. Once the consumer clicks on the Get A Quote button, they can see the doctor’s very own Price Estimator on their […]
The Worst NY Times Op-ed Ever Written
I recently read this NY Times opinion piece and was left feeling, how did this make the cut?! Aside from not being clear about the point of the article, the conclusions are bizarre. I think I can sum up the article’s point in this one sentence: Paul Ryan (the speaker of the House of Representatives) […]
Take your pain medication after surgery…but only as needed!
Of course you need pain medication after your surgery. No one is suggesting you won’t be in pain, but doctors are more nervous than ever about over prescribing pain medication. But even in the best of circumstances, pain meds can cause problems. Take your pain medication PRN Narcotics and other opioids that help with […]