Creepy but cool: Knowing who is on your website
There is a way to know who is on your website and it isn’t illegal! Since the goal of a business website is to educate and then ultimately generate leads, it would be helpful to know who is visiting and revisiting your website. This could give your business further insight as to the consumer’s (or […]
3 ways to publish your prices with BuildMyBod Health [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be […]
Compete on price transparency, not price! [video]
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a […]
One step closer: Price transparency in healthcare [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians! Why price transparency in healthcare […]
Why CareCredit has its head up its a$$
As a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) Let the consumer know their financing options up front. 2) Allow them to apply for […]
3 options for financing cosmetic surgery and other healthcare services [video]
If you’re considering any type of procedure that will be paid out of pocket because it’s considered cosmetic or because it’s medically necessary and you haven’t met your deductible, you want to read this first! Here are 3 options for financing cosmetic surgery or any healthcare service. Options for Financing cosmetic surgery or other […]
BuildMyBod on Becker’s ASC 2019 Panel in Chicago
Dr. Kaplan continues his trek across the country from San Francsico to New York to Tampa to Chicago for the Becker’s ASC 2019. While in Chicago he will serve on a price transparency panel. Becker’s ASC 2019 Price Transparency Panel The price transparency panel will include ASC administrators and doctors that believe in price […]
Prior to the consultation, everyone should get a quote
I often write about how the patient experience is improved when they “get a quote” via an online Price Estimator on a physician’s website. And not just for cosmetic services. But also for bariatric, general surgery and gynecological services, as well as surgery centers. Even if the patient doesn’t get a quote online, the provider’s office must […]
Perfect patient experience? The doctor has to have their own operating room
Want to offer patients the perfect patient experience when it comes to their surgical procedure? Then there’s one thing the doctor must do: be in 100% control of the perioperative (pre-, intra-, and postop-) experience. And to do that, the doctor must have their own office-based operating room. That time I just missed providing […]
How to get patients to book and pay in full at the time of consultation
How nice would it be if you could get your patients to book and pay in full for their procedure at the time of their consult?! No follow up necessary to collect the balance! How? Keep reading. Many physicians that are now in the aesthetic space didn’t start out that way. Many began their […]