Why you should pay cash for outpatient healthcare services
It’s hard to believe that even if you have health insurance, you may be better off if you pay cash for outpatient healthcare services. If that’s the case, why do we have health insurance at all?! We have health insurance to cover very prolonged illnesses or major trauma. Basically, catastrophic issues. But when it comes […]
President Trump officially signs price transparency executive order
President Trump officially issued a price transparency Executive Order yesterday. The price transparency executive order will require hospitals, insurers and doctors to disclose their negotiated rates. This will have direct and indirect consequences. The effect of a price transparency executive order Despite President Obama’s efforts with the “Unaffordable Care Act,” this Executive Order will actually […]
Will more competitors force Botox to lower it’s price?
This recent Wall Street Journal article highlights the increasing competition in the neuromodulator market. A neuromodulator is the fancy term for a chemical used to relax facial muscles, thereby reducing wrinkles, ie Botox! In most industries, when you have more competition, that benefits the consumer by forcing lower prices. Will these competitive forces cause Botox […]
BuildMyBod Health founder speaking at Becker’s 17th Annual Spine Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 17th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, […]
Trump’s Price Transparency Executive Order
According to the Wall Street Journal, President Trump will issue an Executive Order this week regarding price transparency. The price transparency executive order will require hospitals, insurers and doctors to disclose their negotiated rates. This will have direct and indirect consequences. The effect of a price transparency executive order Despite President Obama’s efforts with […]
Dr. Sheila Nazarian: you need your own email database! [video]
Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian). The world according to Dr. Sheila Nazarian! While many doctors engage with their followers through social media, that […]
BuildMyBod Founder talking price transparency on 99.7 in San Francisco
If you’re in the San Francisco Bay Area, you may already be a fan of 99.7, the Bay’s #1 for all the hits, as their slogan goes. Anyway, they recently had Dr. Kaplan, aka Dr. Bae, on as a featured guest. Aside from talking about plastic surgery, he mentioned how he offers the BuildMyBod Price […]
Price transparency isn’t just for cosmetic services anymore!
You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. It seems like a novel idea but we know the cost of a service ahead of […]
Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below. But […]
Price transparency can be sexy!
The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation. Why fear price transparency? Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients […]