How a Price Estimator improves your website’s SEO
FACT: The more time someone spends on your website, the higher your site will rank in organic Google searches. In other words, the longer consumers stay on your site, the better your SEO. So how do you keep consumers on your site longer? CONCLUSION: the BuildMyBod Health Price Estimator is proven to keep consumers on your site longer and therefore […]
The unexpected route a patient takes through a sales funnel [video]
I’m always fascinated with how patients find our practice. Sure it could be as simple as googling “awesome plastic surgeon” and then coming in to see me 😂! That’s a fairly straightforward trip through our sales funnel. But usually it’s an intriguing combination of psychology, associations/friends, habits, interests, marketing, social media, technology and on a […]
The cosmetic patient vs the insurance patient
The distinctions between a cosmetic patient and an insurance patient may seem obvious. Yes, the cosmetic patient is receiving non-medically necessary services so they pay for everything out of pocket. Yes, the insurance patient is receiving medically necessary care and insurance will cover it – maybe. Aside from patients that are paying out of pocket due […]
Patient engagement through price transparency
The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In other words, cost (price transparency on healthcare services) can engage the patient, allowing for better eduction […]
BuildMyBod Health Instructional Courses at The Aesthetic Meeting
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be giving several instructional courses at The Aesthetic Meeting this weekend. On Saturday, he’ll be giving a 1-hour instructional course on lead generation and ecommerce. As an extra special treat, he’ll be joined by Rosy Zion of Zion Social Media on Monday during a two-hour instructional course on social media you don’t want […]
The Beauty of FaceTime Consults
With broadband internet capabilities and smartphones, it’s so easy to see a patient now. Skype used to be a mainstay for online consults. But with the seamless incorporation of FaceTime video into your iPhone, it’s never been easier. There’s really no reason a patient can’t see their doctor now. I recognize there’s still a need […]
BuildMyBod Health founder speaking at InstaMed User Conference 2018
BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is entitled, “How to Engage HDHP Patients in the Age of Obamacare, Trumpcare, or Unknowncare.” With […]
The customer is not always right. An example of confirmation bias.
I had an interesting experience recently from two Yelp reviewers. One person gave me a one-star review because she got a bruise after Botox/Xeomin injection to reduce wrinkles in the forehead. Another left a one-star review because she was unhappy with her breast lift to correct very saggy (ptotic) breasts after massive weight loss. Obviously […]
Is cosmetic surgery taboo? Not anymore!
There are many myths surrounding cosmetic surgery. Everyone used to think it was only for rich people. Then Congress considered a tax on cosmetic surgery, only to realize it would mostly affect middle class women. That’s not the group you want to tax during an election year! And many consider cosmetic surgery taboo. That it […]
Preparing patients for sticker shock in healthcare
Now that more patients are paying a portion of their healthcare costs of out pocket, eventually they’ll experience sticker shock in healthcare. To minimize sticker shock, the office staff must have that awkward conversation about “getting paid.” In this recent post from InstaMed, a healthcare payments network, they discuss four kinds of conversations healthcare staff can initiate […]