Price transparency and Sales Funnels for Physicians
What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm […]
Dr. Kaplan’s keynote presentation from FMMA now available [video]
This past August, 2017, the Free Market Medical Association (FMMA) hosted a great 3-day conference in Oklahoma City. Dr. Kaplan, founder/CEO of BuildMyBod Health gave a keynote. If you have the time and want to learn all you can about price transparency and lead generation, you can watch the full video below. FMMA Keynote, […]
Why live chat and website submission forms are lame
Just as I explained in this article, website submission forms are so 2009. And now live chat is so 2014! For pretty much the same reasons, website submission forms and live chat popups are one step away from addressing the real question. And worst of all, they require manual interaction by office staff and a […]
BuildMyBod Founder speaking at MGMA 2017
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference. MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and […]
Doctors: Has a follower on social media ever asked you how much a procedure costs?
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. And I’ll double my bet if you fit in this category and you show your results on social media. As soon […]
Watch the Founder/CEO of BuildMyBod pitch at THE Aesthetic Show Shark Tank [video]
In July, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health took part in a Shark Tank style pitch event. As their prize, BuildMyBod won a marketing package in an upcoming issue of THE Aesthetic Guide. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist. BuildMyBod Health: A primer BuildMyBod Health […]
BuildMyBod Founder Speaking at FMMA Annual Meeting
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving a keynote presentation today at the Free Market Medical Association Annual Meeting. FMMA: Join the Healthcare Revolution According to the FMMA website, “The Free Market Medical Association’s goal is to Unite and strengthen the benefits of free market healthcare. […]
ASAPS beta testing the BuildMyBod Health Price Estimator
The American Society for Aesthetic Plastic Surgery recently started a beta test with the BuildMyBod Health Price Estimator. As seen here, some doctors have a “Get A Quote” call-to-action button under the Find A Plastic Surgeon feature on the ASAPS website. Once the consumer clicks on the Get A Quote button, they can see the doctor’s very own Price Estimator on their […]
What’s in your goodie bag?! [video]
Don’t you just love it when a surgeon and his staff go the extra mile for their patients? Look for a surgeon where each surgery patient goes home with a “Goodie Bag,” A goodie bag contains everything a recovering patient needs to get through the first few weeks after their procedure. 1. The pills The […]
Happy office, happy patients! [video]
After ten years of practice, four here in San Francisco, I realize patients aren’t only drawn to the doctor. They’re also drawn to the office staff. In particular, a happy office staff. And a happy office staff can create happy patients. Happy patients are looking for a happy office One could argue the importance or […]