Dr. Bilge Gregory – BuildMyBod Video Testimonial
Dr. Bilge Gregory is a physician in Scottsdale, Arizona at Vital Connection MD. You can also follow her on Instagram here. She was nice enough to tell us about her experience with the BuildMyBod Health platform. Dr. Bilge Gregory – BuildMyBod Testimonial As you can see in the video below, Dr. Gregory’s excitement in […]
Interacting with potential patients on social media
In the past, a patient could search a doctor’s website or watch their YouTube channel anonymously. Not anymore! With the advent of social media, a physician’s practice can gain valuable insights into what potential patients are considering or thinking. Who are your potential patients? When a doctor (or anyone) posts video clips to Snapchat […]
Lowering the mental barrier to lead generation in healthcare
There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. When it comes to lead generation in healthcare, that “something” is cost. The good news […]
Be on the right side of history when it comes to price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency. Most surgery centers simply list a menu of cash prices There are 2 problems with this. 1. What if the consumer is using their insurance and need to […]
Price transparency is a customer service opportunity in healthcare
John DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in my case when it comes to coffee. When price is irrelevant I don’t like […]
BuildMyBod Founder speaking at AACS in Orlando
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando. BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They […]
BuildMyBod Health founder speaking at Nazarian Institute
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up here. Price transCAREncy and upping your customer service game at the Nazarian Institute Dr. Kaplan […]
How I weed out price shoppers and find serious patients in the process
One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors […]
Price TransCAREncy, not price transparency
What’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its most general terms, is the movement to bring price transparency to healthcare. Price TransCAREncy […]
Listicle: The red flags we look for in our patients
Red flags are something a potential patient does (or doesn’t do) that can portend future problems. After 12 years of practice, I’m getting better at noticing these red flags but there’s always room for a heightened sense of awareness. Check out our “listicle” below for a few of these red flags. In case you’ve never […]