BuildMyBod at AAFPRS
BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – the AAFPRS. He’ll be giving three talks, one as a plastic surgeon and two as founder/CEO […]
BuildMyBod Founder speaking at ASDS!
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking at the American Society of Dermatologic Surgery (ASDS) annual meeting this weekend. The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization in the United States exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of […]
BuildMyBod Health featured at MAX!
BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock. What’s in store at the MAX Expo? Dr. Kaplan’s TED-style talk at the MAX Expo will be about customer […]
Call to action: ebooks and newsletters are so 1980’s
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more […]
Taking over an existing plastic surgery practice
Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and observations for my presentation. I’ll share a few of these observations below. Valuation of an […]
BuildMyBod founder speaking at OAASC today!
The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm. The OAASC The mission of the Ohio Association of Ambulatory Surgery Centers is to: Enhance the quality of care in Ohio ambulatory […]
What’s the Cleveland Clinic up to? A lot!
I just attended the Fall meeting of the Cleveland Clinic Alumni Board of Directors. The biannual meetings of the Board of Directors provides an opportunity for the Clinic to show alumni from around the country, what various departments are up to. The alumni in turn, disseminate that information to their respective communities. As you’ll see […]
How fast to follow up with a lead – the paradigm is shifting (and that’s good!)
When it comes to following up with leads, it seems like you can’t follow up with a lead fast enough! Every article providing advice recommends a quicker response time. But that paradigm is changing. How fast to follow up with a lead This article states that responding to a lead 5 minutes after receiving it […]
BuildMyBod Founder speaking during FFAS Webinar
BuildMyBod Health founder Dr. Jonathan Kaplan will be participating in the Foundation for Facial Aesthetic Surgery – FFAS webinar – on Wednesday, August 15th. The webinar, which is invite only, will also host Candace Crowe and Catherine Maley. What’s on the agenda? The titles for each speaker are listed above. Dr. Kaplan will discuss the […]
Get to know your potential patients before your competition does!
Aside from passive word of mouth and referrals, most practices rely on proactive lead generation to build their patient base. Let’s assume everyone promotes their practice through social media or more traditional advertising. How would a doctor stand out among the competition such that a patient finds one practice over another? Maybe it’s not so […]