Attention healthcare providers: You all need to think like a plastic surgeon!
I couldn’t say it better myself because I said it! Read my original article published in Medical Economics about price transparency and lead generation here. Click here for the original blog post written by Dr. Jonathan Kaplan for Medical Economics magazine.
Build your email database and own your marketing!
While the answer may seem obvious, why do medical practices (or everyone for that matter) advertise with Facebook or Google? It’s because we want to get in front of the eyes of their billions of users. But we’re really not exposed to all of their viewers. Anyone that uses digital advertising knows that you narrow […]
BuildMyBod Founder Speaking in San Diego
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be making several presentations at the Combined Otolaryngology Spring Meeting (COSM 2017) and ASAPS Aesthetic Meeting next week/weekend in San Diego. Additionally, Dr. Kaplan will be on hand at Firm Media booth #947 to discuss how Firm Media has improved the digital marketing for his practice in San […]
BuildMyBod Founder to speak at Aesthetic Everything Beauty Expo 2017
BuildMyBod Health is very excited to announce that founder/CEO, Dr. Jonathan Kaplan will be speaking at the upcoming Aesthetic Everything Beauty Expo 2017. The expo will take place in Phoenix on May 13th and 14th. What’s Dr. Kaplan talking about at the Aesthetic Everything Beauty Expo Click on the image above to enlarge. As you’ll […]
BuildMyBod Health to release eCommerce feature [video]
BuildMyBod Health, the price transparency platform that allows consumers to check pricing on healthcare services and generate leads for doctors will release a new eCommerce feature. By using the website at BuildMyBod.com or the Price Estimator on an individual doctor’s website, consumers can purchase non-surgical services online. Why online purchasing? You may ask, why […]
BuildMyBod Founder Speaking at A4M Congress
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is speaking at the American Academy of Anti-Aging Medicine 2017 Spring Congress. Not surprisingly, it’s Dr. Kaplan’s distinct honor to be a part of such a large meeting on the cutting edge of anti-aging medicine. A4M – The American Academy of Anti-Aging Medicine According to the A4M […]
How to lower the cost of healthcare
Before we explain how to lower the cost of healthcare, let’s discuss one reason healthcare costs more in this country than many others. The quality of care is great here. There’s no place I’d rather be sick than in the US. But why does it cost more than other industrialized countries? Why the cost […]
5 Unexpected Ways Snapchat Transformed My Practice
My practice began experimenting with Snapchat in September of 2016. While I wasn’t sure if it was a passing fad or not, I teamed up with Dr. Miami as an “influencer” within the plastic surgery space. Snapchat may eventually be replaced with Instagram Stories or some other technology, but the combination of “real-time” video and […]
Why patient leads after midnight lead nowhere
I’m not sure about other industries but within the healthcare space, cosmetic practices are generating leads from many different “channels.” By that, I mean we get leads through our website contact submission form, a BuildMyBod Price Estimator wishlist or questions through social media. Some leads go somewhere, others go nowhere. Patient leads coming in after […]
That time I posted boobs on LinkedIn [video]
I recently wrote an article for LinkedIn about women either opting for smaller breast implants or feeling satisfied with naturally smaller breasts. The topic was germane to how society perceives women with large vs small breasts and how this affects women in the workplace. The responses illustrated in the post’s comments were illuminating! What […]