Do you repeal all of Obamacare?
As someone that believes in healthcare for all Americans, even I know Obamacare fell short. It turns out the Affordable Care Act isn’t so affordable. But there are a couple popular aspects of the ACA that will make it exceedingly difficult to repeal all of Obamacare. Some aspects will have to stay and if you’re […]
Website contact forms are so 2009!
Do you hate website contact forms as much as me?! Chances are the reason you’re completing a contact form is because you have a specific question. I’m betting you’re not the only one with that question. So rather than a website contact form, why don’t company websites replace the contact form with a more automated […]
Consumers Believe in Price Transparency. So Should You!
The article below is being reposted in its entirety. To see the original in Modern Aesthetics magazine, click here. As physicians pursuing cosmetic patients, we’ve become more marketing director than healthcare provider in some instances. It feels like we’re in a hamster wheel of marketing; spending money in an effort to get more traffic […]
BuildMyBod in Cosmetic Surgery Times: How do your prices compare?
Reposted below in it’s entirety is an article by Lisette Hilton, published by the Cosmetic Surgery Times on October 11, 2016. BuildMyBod, an online marketplace connecting doctors and patients, where consumers can check pricing, get quotes and make online purchases of cosmetic and other non-surgical services, has a new service that plastic and cosmetic […]
The Unaffordable Care Act
If you read this blog, you know I’ve written about the Unaffordable Care Act on a number of occasions. If you don’t know, you can refresh yourself here, here and here! The verdict is in: It really is the unaffordable care act The dominoes have fallen. The Affordable Care Act was designed to bring […]
Cleveland Clinic Plastic Surgery joins BuildMyBod Health
Big news! If you’re considering cosmetic surgery, you probably want to know how much it costs? You’re not alone. BuildMyBod Health, the first platform to offer doctor-provided pricing information to consumers has a new first. The Cleveland Clinic Plastic Surgery Department chose BuildMyBod to showcase the prices of their world renowned surgeons. Remember, these are […]
BuildMyBod Founder Speaking at ASPS 2016
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health, the platform that provides price transparency in healthcare, will be speaking in Los Angeles at the year’s biggest plastic surgery meeting! BuildMyBod Health allows consumers to connect with healthcare providers to check the cost of their care – before receiving that care – through an automated online Price […]
Well, I didn’t learn that in med school!
I’m blown away each passing year with what I didn’t learn in med school. I’m not suggesting med school is to blame for not preparing me for a plastic surgery private practice. You can’t expect a body of coursework from 10 to 15 years ago to prepare you for this rapidly changing world. I’m simply […]
Facebook, Instagram, Snapchat etc!
Every conference I go to, there’s always a discussion on social media and if it can be used to engage patients. Some say yes, some say no. I remember when doctors started using Facebook and Twitter years ago. Back then, the answer was a definite yes, it works! But now Facebook and Twitter have given […]
What I learned from Dr. Miami
If you’re on Snapchat then you probably know Dr. Miami already. His plastic surgery practice in the Bal Harbour area of Miami accounts for 1-2% of all Snapchat traffic! Not sure what Snapchat is? It’s a social media outlet that allows anyone to document their day in 10-second video or photo clips. Not impressed? […]