Social Media in the Operating Room
When I was in residency, I thought the hardest thing to do was learn how to do a facelift. Once I got into practice, the hardest thing to do was learn how to run a business, since ultimately, a medical practice is a business that cares for patients. Now I realize, the hardest thing to […]
BuildMyBod Founder Speaking at THE Aesthetic Show
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be speaking twice this weekend at THE Aesthetic Show in Las Vegas. Two Practice Management Presentations at THE Aesthetic Show On Saturday, he’ll give a 20-minute presentation on Mastering the Art of Google Searches. This topic will be helpful to new […]
Finding a plastic surgeon near you
For the last three years, while on the “speaking circuit,” I’ve been preaching the importance of giving your business or medical practice a location-based name. It’s good for your business and it’s good for your customers/patients. And if you’re a plastic surgeon, it’s easier for new prospective patients to find you on Google! […]
4 Tips for marketing your cosmetic practice on a budget
Check out this excellent overview by Lisette Hilton of Cosmetic Surgery Times on the recent presentation by Dr. Kaplan, Founder/CEO of BuildMyBod Health at the Vegas Cosmetic Surgery meeting. Reprinted in its entirety here: Marketing is an added cost in a cosmetic surgery practice that most other types of medical practices don’t have. Marketing […]
CoolSculpting, Vegas Cosmetic Surgery and BuildMyBod Health!
Do you want CoolSculpting? Now you can determine the price on BuildMyBod! Checking pricing on surgical and non-surgical services on BuildMyBod.com before you see a doctor? You can still do that and find the pricing for the latest FDA-approved non-surgical fat reduction treatment – CoolSculpting! CoolSculpting is now easier than ever to find within the […]
Will plastic surgeons lead the price transparency revolution?
Check out this excellent overview by Kelly Gooch of Becker’s Healthcare Review on the recent BuildMyBod Health peer-reviewed article on price transparency and lead generation. Reprinted in its entirety here: Will plastic surgeons lead the price transparency revolution? Plastic surgeons, longtime participants in the self-pay healthcare sector, have traditionally avoided providing pricing information online. […]
Five Leads that are Probably Going Nowhere!
While I wouldn’t technically call it eavesdropping, I can easily overhear my office staff answering incoming calls at the front desk. And interestingly, I can tell within seconds if the “lead” on the phone is going nowhere. In addition to the initial phone call interaction, it quickly becomes evident that leads are going nowhere in […]
Negative Reviews on Yelp: The Physician Perspective
Your office provides excellent customer service. You offer every arriving patient a cup of coffee, tea or water. They never wait more than 5 minutes to see the doctor. You offer full price transparency online prior to the visit. The doctor encourages patients to email questions before a surgical procedure. The evening after the surgical procedure, […]
Throwing the Perfect CoolSculpting Party!
Want to attract serious, sophisticated patients interested in CoolSculpting?! Host a CoolSculpting and caviar party! We recently did this at my practice and we had a very successful shindig! Our arriving guests were offered caviar bites with creme fraiche on blinis by the The Caviar Co., an exclusive caviar purveyor, providing unsurpassed caviar collections […]
Why Yelp is partly to blame for the current opioid crisis!
I recently wrote about the ongoing opioid epidemic. More opioid overdoses and deaths currently than anytime in recent memory. In case you didn’t read this post, I blamed a lot of people and organizations for the recent crisis. I argued that it all started with the American Pain Society in 1996. For those of you […]