Ice cream shop : takeout food :: cosmetic surgery : elective surgery
Think back to your SATs. Remember the analogies? The goal was to determine the relationship between the first pair of words and then choose the second pair of words that had an equivalent relationship. In the title above, ice cream shops are to takeout food as cosmetic surgery is to elective surgery. In other words, […]
Get your margaritas for this Cinco de Mayo webinar!
Join us for this special Cinco de Mayo webinar! Make sure you have a margarita or Dos Equis in hand! (no Corona, please) BuildMyBod Health and Dr. Jonathan Kaplan are excited to welcome Dr. Steven Weiner and Tim Sawyer to our upcoming webinar, setting up your website and online store for success. Tim will discuss online […]
Will HIPAA privacy rules be relaxed permanently?
The Health Insurance Portability and Accountability Act of 1996, better known as HIPAA, is a huge piece of legislation. While many new laws emanate from this Act, most Americans associate HIPAA with privacy and privacy alone. While the goal of “privacy” is certainly well-meaning, this bill instills so much frustration in the modern healthcare landscape. […]
Be the ant: Grow your email database now!
I’ve been saying it for years, like here, here and here, but never has it been more obvious than now. It’s critical that you grow your email database for future email marketing. And in these pandemic times when patient activity may be down, you need a way to communicate with current and future patients and […]
Coronavirus overview by Dr. Jonathan Kaplan
Wash your hands, wipe down surfaces, don’t touch your face and practice social distancing. If nothing else, that’s what you should take away from this coronavirus overview. But keep reading to learn important details about this epidemic. Such as, how we can make it end with less collateral damage? How does it compare to a […]
The Power of the Abandoned Cart
The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on […]
BuildMyBod Founder speaking at AAFE MedSpa Business Academy (MBA)
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health is speaking at the AAFE MedSpa Business Academy this weekend. What is the AAFE you ask?! The American Academy of Facial Esthetics (AAFE) is a leading Medical and Dental CE provider specializing in live patient training courses in Botulinum Toxins, Dermal Fillers, PDO Threadlifts, and TMJ/Orofacial Pain Trigger […]
BuildMyBod founder speaking at AACS in Vegas this weekend!
This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas! BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out […]
BuildMyBod Founder speaking at Miami Cosmetic Surgery
Miami Cosmetic Surgery and the leading event group Informa Markets are very proud to announce the launch of the Miami Cosmetic Surgery show. Coming to the Miami Beach Convention Center Feb. 20-22, 2020, under the Scientific Direction of Dr. Steven Dayan. And Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking on the topic […]
World Association of Gluteal Surgeons (WAGS) Annual Meeting
It’s here! The first annual World Association of Gluteal Surgeons’ annual meeting. WAGS, as it’s known, is a new organization of surgeons from around the world that promote safe techniques for the Brazilian Butt Lift (BBL). In addition to educating surgeons on the safest technique for this procedure, the organization also seeks to educate consumers […]