Customer service is better in cash-pay practices
One of my patients came in the other day to receive Botox/Xeomin for her forehead wrinkles right after her ObGyn appointment in the same building. She related a story to me of how terrible the customer service was at the front desk of the Ob’s office and how it’s so much better in our office. […]
Thank God I didn’t buy bots followers and likes!
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t […]
Creepy but cool: Knowing who is on your website
There is a way to know who is on your website and it isn’t illegal! Since the goal of a business website is to educate and then ultimately generate leads, it would be helpful to know who is visiting and revisiting your website. This could give your business further insight as to the consumer’s (or […]
3 ways to publish your prices with BuildMyBod Health [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be […]
Don’t offer specials. Offer commitment instead!
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that […]
Compete on price transparency, not price! [video]
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a […]
One step closer: Price transparency in healthcare [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians! Why price transparency in healthcare […]
Why CareCredit has its head up its a$$
As a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) Let the consumer know their financing options up front. 2) Allow them to apply for […]
BuildMyBod Founder named Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th. Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that […]
BuildMyBod on Becker’s ASC 2019 Panel in Chicago
Dr. Kaplan continues his trek across the country from San Francsico to New York to Tampa to Chicago for the Becker’s ASC 2019. While in Chicago he will serve on a price transparency panel. Becker’s ASC 2019 Price Transparency Panel The price transparency panel will include ASC administrators and doctors that believe in price […]