Finding a plastic surgeon near you
For the last three years, while on the “speaking circuit,” I’ve been preaching the importance of giving your business or medical practice a location-based name. It’s good for your business and it’s good for your customers/patients. And if you’re a plastic surgeon, it’s easier for new prospective patients to find you on Google! […]
CoolSculpting, Vegas Cosmetic Surgery and BuildMyBod Health!
Do you want CoolSculpting? Now you can determine the price on BuildMyBod! Checking pricing on surgical and non-surgical services on BuildMyBod.com before you see a doctor? You can still do that and find the pricing for the latest FDA-approved non-surgical fat reduction treatment – CoolSculpting! CoolSculpting is now easier than ever to find within the […]
Will plastic surgeons lead the price transparency revolution?
Check out this excellent overview by Kelly Gooch of Becker’s Healthcare Review on the recent BuildMyBod Health peer-reviewed article on price transparency and lead generation. Reprinted in its entirety here: Will plastic surgeons lead the price transparency revolution? Plastic surgeons, longtime participants in the self-pay healthcare sector, have traditionally avoided providing pricing information online. […]
Five Leads that are Probably Going Nowhere!
While I wouldn’t technically call it eavesdropping, I can easily overhear my office staff answering incoming calls at the front desk. And interestingly, I can tell within seconds if the “lead” on the phone is going nowhere. In addition to the initial phone call interaction, it quickly becomes evident that leads are going nowhere in […]
CoolSculpting on the Kardashians!
In their latest foray into pop culture, the Kardashians got some non-surgical fat reduction with CoolSculpting! The episode aired this past Sunday, May 22nd and featured the Momager, Kris Kardashian Jenner and daughter Kendall in the doctor’s office. Remind me, what’s CoolSculpting? While Kendall wasn’t getting treated, it appeared that Kris and a friend […]
Throwing the Perfect CoolSculpting Party!
Want to attract serious, sophisticated patients interested in CoolSculpting?! Host a CoolSculpting and caviar party! We recently did this at my practice and we had a very successful shindig! Our arriving guests were offered caviar bites with creme fraiche on blinis by the The Caviar Co., an exclusive caviar purveyor, providing unsurpassed caviar collections […]
BuildMyBod Featured at Becker’s Healthcare Conference
BuildMyBod is very proud to announce their inclusion in the 23rd annual meeting of Becker’s ASC Review in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Healthcare and BuildMyBod […]
5 ingredients in the secret sauce of medical marketing!
When I first moved from Louisiana to San Francisco just under three years ago, I took over an existing plastic surgery practice. The previous doctor had about 200 email addresses in his database. I knew if I wanted to build a bigger practice, I would need a bigger database of email addresses. I really had […]
Founder of BuildMyBod Speaking at ASAPS 2016!
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health, the platform that provides price transparency in healthcare, will be speaking in Las Vegas at the year’s biggest cosmetic surgery meeting – twice! BuildMyBod Health allows consumers to connect with healthcare providers to check the cost of their care – before receiving that care – through an […]
Full Body CoolSculpting Treatment!
What a great time we live in! With a focus on health and staying in shape, there are new ways of keeping slim and trim even if exercise isn’t doing it for you. If you have stubborn pockets of fat resistant to working out, now there’s the non-surgical fat reduction technique of freezing your fat […]