Attracting millennials to your practice!
As more healthcare services are paid out-of-pocket because the services are cosmetic or because a deductible hasn’t been reached, competition will grow fierce to attract cash-pay patients. Don’t think of this as solely being an issue for plastic surgeons or other doctors that only toil in cosmetic procedures and services. Even medically necessary services like […]
A bigger conference than HIMSS? I think not! [video]
Just got back from the Healthcare Information and Management Systems Society (HIMSS) meeting in Vegas. A bigger conference I have never seen nor attended! There were 45,000 attendees on hand. To give a frame of reference, most plastic surgery meetings I go to have 2000 attendees at the absolute most! Healthcare IT, the people […]
BuildMyBod Health Founder Speaking at HIMSS16
The Healthcare Information and Management Systems Society (HIMSS) represents 61,000 individual members, 640 corporate members, and over 450 non-profit organizations. Their mission is better health through information technology (IT). And this week, they’re hosting the largest health IT conference in the world – 45,000+ – in Las Vegas! Dr. Kaplan, Founder/CEO of BuildMyBod Health […]
Latisse: Still the best thing going!
Want guaranteed eyelash growth at a reasonable cost? Latisse is still your best option. There are many products with endless promises – get rid of cellulite, stretch marks or melasma – but none of them really work or live up to those guarantees. Nothing except Latisse. It is amazing how the only FDA approved […]
Does CoolSculpting hurt?
These days everyone wants all the results with none of the surgery, but even that isn’t always enough. They also want their non-surgical treatment to be pain-free! While the technology out there nowadays can help you avoid surgery, freedom from pain isn’t always possible. However, if there’s a treatment out there that delivers on non-surgical […]
Get rid of your double chin!
Non-surgical is the buzzword these days within the realm of cosmetic surgery. And treatment of the double chin is no different! There are two new options for treatment of neck fat: CoolSculpting with the CoolMini applicator and Kybella. Let’s start with Kybella. Kybella is composed of a chemical that destroys fat cells. This injectible […]
A new era in chin augmentation!
Chin augmentation is life changing! Maybe not life-saving but certainly life changing when you look at the results to the left and below. With new technology, implants can do things that would have required cutting the jaw bone in the past. To understand what has changed, some background is necessary. By making a small […]
IntrepidNow interview with Founder of BuildMyBod
In today’s post, we’re resharing a podcast conducted by Joe Lavelle of intrepidNow, a media company creating incredible content to dramatically improve the sales and marketing efforts of their clients. Here you go: “Dr. Kaplan joined us to tell us about the great work that BuildMyBod is doing to ensure healthcare price transparency and also to discuss […]
Why price is the pain point in 2016
This new year, 2016, is the year when consumers will recognize that price is the pain point in healthcare, just as it is with any other purchase. For far too long, healthcare has been immune to the normal market trends of price transparency and online purchasing. The cost of healthcare wasn’t as great a […]
BuildMyBod Cyber Monday in the Cosmetic Surgery Times
Founder and CEO of BuildMyBod, Jonathan Kaplan MD, was featured in the recent issue of the Cosmetic Surgery Times. The article highlighted the use of BuildMyBod’s BuyNow online purchasing feature to allow consumers to purchase non-surgical services directly from Dr. Kaplan’s website during Cyber Monday. While online purchases are always available throughout the year […]