Why medical tourism websites would benefit from a Price Estimator
When you think of medical tourism, you think of traveling for more affordable healthcare. One connotation of cheaper healthcare is poor quality healthcare. Luckily, with increasing competition here and abroad, that connotation of poor quality is no longer true. For example, CanAmerica Health. How A Price Estimator benefits medical tourism websites If looking for […]
Own your marketing
Why do we buy ads on Facebook or Google Adwords? We do it to get out in front of their billions of users. But not really. When you purchase ads on any platform, you’re marketing your ads toward a particular demographic. Own Your Marketing For example, for my practice in San Francisco, if I were […]
Breast augmentation with the IDEAL Implant [video]
For those of you out there considering a breast augmentation, you have another choice on the market. No longer can you only choose between silicone or saline. Now you have the option of a saline, structured implant – the IDEAL implant! How is the IDEAL implant different? As you’ll see in the video below, […]
Medical tourism is now domestic tourism
Medical tourism had or still has a bad reputation depending on who you ask. Going far from home for less expensive medical services could end in disaster. Well, for better or worse, consumers are still traveling, but closer to home. And that’s domestic tourism. Is domestic tourism safer? Whether domestic tourism is safer than […]
Price transparency and Sales Funnels for Physicians
What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm […]
The knowledge gap in healthcare is wider than I realized
I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion […]
BuildMyBod Health founder speaking at Becker’s ASC 24th Annual Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan speaking at the 24th annual meeting of Becker’s ASC Review in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Healthcare and BuildMyBod BuildMyBod […]
Free market rate vs the negotiated rate
When it comes to paying for healthcare services, chances are you’ll be paying out of pocket. More and more consumers have high deductible health plans that require you to pay $5000 to $6000 before the insurance company starts paying. Since you’re paying, it’s critically important to find out how much your bill is ahead of […]
Dr. Kaplan’s keynote presentation from FMMA now available [video]
This past August, 2017, the Free Market Medical Association (FMMA) hosted a great 3-day conference in Oklahoma City. Dr. Kaplan, founder/CEO of BuildMyBod Health gave a keynote. If you have the time and want to learn all you can about price transparency and lead generation, you can watch the full video below. FMMA Keynote, […]
Why live chat and website submission forms are lame
Just as I explained in this article, website submission forms are so 2009. And now live chat is so 2014! For pretty much the same reasons, website submission forms and live chat popups are one step away from addressing the real question. And worst of all, they require manual interaction by office staff and a […]