Why listing healthcare prices as a menu is dumb AF
Do we have your attention now?! Whether it’s for cosmetic services or medically necessary procedures (before a deductible is met), knowing healthcare prices is important. Patients need to know their financial obligation and healthcare providers need to be sympathetic to their patient’s financial worries. So yes, providing healthcare prices is important, but listing them in the form […]
Prairie Spine joins the BuildMyBod Network
Prairie Spine of Peoria, IL is now part of the BuildMyBod network. That means you can check your out-of-pocket costs for procedures dealing with “spine health.” So not only does Prairie Spine offer the latest in back pain services, they also offer the latest in price transparent medicine. What does this mean for Prairie Spine and […]
Attention healthcare providers: You all need to think like a plastic surgeon!
I couldn’t say it better myself because I said it! Read my original article published in Medical Economics about price transparency and lead generation here. Click here for the original blog post written by Dr. Jonathan Kaplan for Medical Economics magazine.
Build your email database and own your marketing!
While the answer may seem obvious, why do medical practices (or everyone for that matter) advertise with Facebook or Google? It’s because we want to get in front of the eyes of their billions of users. But we’re really not exposed to all of their viewers. Anyone that uses digital advertising knows that you narrow […]
Is your doctor’s office-based operating room accredited? [video]
If you’re in the market for cosmetic surgery, you may notice lots of doctors now perform their cosmetic procedures in their office. But that doesn’t mean that every office based operating room is created equal! You want to be sure that your doctor’s office based operating room has accreditation. Believe it or not, there’s no […]
BuildMyBod Health to release eCommerce feature [video]
BuildMyBod Health, the price transparency platform that allows consumers to check pricing on healthcare services and generate leads for doctors will release a new eCommerce feature. By using the website at BuildMyBod.com or the Price Estimator on an individual doctor’s website, consumers can purchase non-surgical services online. Why online purchasing? You may ask, why […]
How to lower the cost of healthcare
Before we explain how to lower the cost of healthcare, let’s discuss one reason healthcare costs more in this country than many others. The quality of care is great here. There’s no place I’d rather be sick than in the US. But why does it cost more than other industrialized countries? Why the cost […]
5 Unexpected Ways Snapchat Transformed My Practice
My practice began experimenting with Snapchat in September of 2016. While I wasn’t sure if it was a passing fad or not, I teamed up with Dr. Miami as an “influencer” within the plastic surgery space. Snapchat may eventually be replaced with Instagram Stories or some other technology, but the combination of “real-time” video and […]
Why patient leads after midnight lead nowhere
I’m not sure about other industries but within the healthcare space, cosmetic practices are generating leads from many different “channels.” By that, I mean we get leads through our website contact submission form, a BuildMyBod Price Estimator wishlist or questions through social media. Some leads go somewhere, others go nowhere. Patient leads coming in after […]
Patients are filming their own surgery! Yeah, that happens! [video]
A lot of doctors are having trouble with the intrusion of social media into the clinical arena. Whether it be during a consultation or surgery, patients want to, anonymously or not, share their experience. And yeah, patients are filming their own surgery! Paying it forward Video is critical to a patient’s preop education. They […]