Dimpleplasty [video]
The patient above and below was unhappy with his lack of dimples so we created some for him! To understand how a dimpleplasty creates a dimple, it’s important to understand the underlying anatomy that creates dimples in the first place. What are dimples? The buccinator muscle lies beneath the skin of the cheeks. It […]
BuildMyBod Founder speaking at THE Aesthetic Show 2018
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket […]
The customer is not always right. An example of confirmation bias.
I had an interesting experience recently from two Yelp reviewers. One person gave me a one-star review because she got a bruise after Botox/Xeomin injection to reduce wrinkles in the forehead. Another left a one-star review because she was unhappy with her breast lift to correct very saggy (ptotic) breasts after massive weight loss. Obviously […]
BuildMyBod Founder speaking at The Medical Spa Show
Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.” The Medical Spa Show The conference is sponsored by the American Med Spa Association and according to their website: “AmSpa provides […]
Why you need an “SEO barometer” on your website
Whatever business you’re running, you almost certainly have a website. And your most critical concern is your SEO (search engine optimization). Essentially, this refers to how likely your website will show up on search engines such as Google or Bing when a consumer is looking for the services you offer. If your business shows up […]
Founder/CEO of BuildMyBod featured in Radiesse Golden Ticket campaign
Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic surgeon was the treating physician for the third winner. Radiesse Golden Ticket winner and […]
Don’t freak out about these things after surgery
Having surgery soon? It’s a stressful time, so remember these things after surgery to reduce your anxiety level. Some of these postop issues are very normal and should not be a cause for alarm. Even if you’re not going through surgery yourself, someone may be depending on you as their caregiver. So heed this advice […]
Do’s and Don’ts before surgery
Surgery, whether it’s cosmetic or not, can be a big deal. You may be out of commission for a few days afterwards so it’s important to prepare before surgery. Here’s a list of suggestions to better ensure a successful, stress free recovery. Top Do’s and Don’ts before Surgery Due to pain or social downtime, […]
How soon can I travel after surgery?
There seems to be a few misconceptions regarding travel after surgery. We’d like to clear that up. In general, if you’re feeling well, travel after surgery is fine. Here are some things to keep in mind though. Travel after surgery: is it safe? One of the more curious questions I get is whether it’s […]
SESPRS: A family affair
The Southeastern Society of Plastic and Reconstructive Surgeons (SESPRS) just had their annual meeting. Aside from getting the opportunity to speak about price transparency in healthcare, my favorite topic, I learned something about the organization that was unexpected. What makes the SESPRS meeting unique? I understand that a plastic surgery meeting doesn’t hold much […]