Finding a plastic surgeon near you
For the last three years, while on the “speaking circuit,” I’ve been preaching the importance of giving your business or medical practice a location-based name. It’s good for your business and it’s good for your customers/patients. And if you’re a plastic surgeon, it’s easier for new prospective patients to find you on Google! […]
How to check a doctor’s credentials online [video]
When it comes to finding the right doctor for your cosmetic procedure, what training they’ve had and what board certifications they have can be very confusing. In this post and video below, we’ll give you the tools needed to make you better equipped to check doctor’s credentials in the future. Some examples will show […]
Ok to shower after surgery?
If you’ve ever gone to the ER due to a cut face or finger, the usual instructions after getting your laceration sewn up is, “don’t get it wet!” Like many things in medicine, there is a good deal of dogma – recommendations that are often repeated but lacking any real supporting evidence. Why isn’t is […]
Before and After Photos [podcast]
Photography isn’t just for selfies! A very interesting field within photography is medical photography and of personal interest to me is the before and after photos of cosmetic surgery patients. It’s not a matter of just pointing and shooting. Before and after photos, to get them right, takes real skill. In this episode of […]
New Botox for men website
Allergan, the makers of Botox – the injection that temporarily reduces wrinkles on the forehead and around the eyes – just released a new Botox for Men website. Go ahead, take a look at the photo above. Study it. Now put on your marketing “cap.” What demographic are they going after? More on that […]
Face transplant & breast reconstruction at Cleveland Clinic [podcast]
In this BuildMyBod Health podcast, we’re lucky enough to speak with a plastic surgeon extraordinaire! Steven Bernard is a plastic surgeon at the Cleveland Clinic specializing in microsurgery. Through the use of precision instruments and an operating-room microscope, he is part of the team that performs breast reconstruction daily and also performed the world’s first, […]
Medical Turf War: Cosmetic Surgeon vs “Cosmetic” Surgeon
A recent article published in the International Business Times (it’s ok, I hadn’t heard of the publication before either!) compares real plastic surgeons and doctors that call themselves “cosmetic” surgeons. While there is no legitimate, independently-recognized board certification for “cosmetic” surgeons, the article conferred credibility on “cosmetic” surgeons to the detriment of the consumer confused […]
Local vs General Anesthesia
Whether it’s because patients worry whether they’ll wake up or not, more and more patients want to avoid general anesthesia if possible during their cosmetic procedure. And they’re in luck because most of the time, we can accommodate them! With the right combination of medications and experience level of the anesthesiologist, your procedure can […]
The 2015 ESPN Body Issue
If you haven’t seen it yet, you gotta check out the 2015 ESPN Body Issue here. I’ll be honest, apparently I’ve been living under a rock because while I’ve heard of the ESPN Swimsuit issue for years, I’ve never heard of the Body Issue and it’s been coming out annually since 2009. The athletes’ […]
Body Contouring after Massive Weight Loss
It’s very frustrating for patients to be overweight, have a surgical weight loss procedure like a gastric bypass or gastric sleeve, then lose hundreds of pounds but still unable to fit into smaller clothes because of excess skin. Body contouring after massive weight loss allows those patients to finally fit into smaller clothes without the […]