Call to action: ebooks and newsletters are so 1980’s
If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads from visitors to your website. To be clear, we’re not talking about how to generate more […]
How fast to follow up with a lead – the paradigm is shifting (and that’s good!)
When it comes to following up with leads, it seems like you can’t follow up with a lead fast enough! Every article providing advice recommends a quicker response time. But that paradigm is changing. How fast to follow up with a lead This article states that responding to a lead 5 minutes after receiving it […]
BuildMyBod Founder speaking during FFAS Webinar
BuildMyBod Health founder Dr. Jonathan Kaplan will be participating in the Foundation for Facial Aesthetic Surgery – FFAS webinar – on Wednesday, August 15th. The webinar, which is invite only, will also host Candace Crowe and Catherine Maley. What’s on the agenda? The titles for each speaker are listed above. Dr. Kaplan will discuss the […]
Get to know your potential patients before your competition does!
Aside from passive word of mouth and referrals, most practices rely on proactive lead generation to build their patient base. Let’s assume everyone promotes their practice through social media or more traditional advertising. How would a doctor stand out among the competition such that a patient finds one practice over another? Maybe it’s not so […]
BuildMyBod Health & MyMedLeads Announce Further Integration and Upcoming Webinar
BuildMyBod Health and MyMedLeads have been integrated for years, but now they’re taking it to the next level! BuildMyBod Health, MyMedLeads will be discussing their ever strengthening integration during a webinar on Wednesday, August 8th at 4p EST (1p PST). What’s on the agenda? While BuildMyBod Health is the most powerful lead generator in existence, doctors generate leads through […]
Now I get it! Why doctors are hesitant to show their prices
I speak regularly about the benefits of price transparency and the service our company, BuildMyBod Health provides. From the beginning, I always knew doctors were hesitant to show their prices online. In fact, during my lectures, I would list the three reasons doctors shy away from online price transparency: – concern that patients will […]
BuildMyBod Founder speaking at THE Aesthetic Show 2018
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket […]
What it takes to provide great customer service
Competition has always been fierce in healthcare and it’s only getting more competitive these days. The reasons are plentiful and a subject for another blog post. But the important thing is how to differentiate yourself. Which of course is where customer service comes in. And great customer service begins even before the patient has any […]
BuildMyBod Health founder speaking at Becker’s 16th Annual Spine Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 16th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, […]
Price is irrelevant, until it’s not!
I recently attended the Ohio Valley Society of Plastic Surgeon’s meeting in Cleveland, Ohio. It was a great meeting organized by the then-current President of the OVSPS, Steve Bernard and the meeting coordinator, Darlene Lyons. One of the highlights of the meeting was a presentation on customer service by President of The DiJulius Group, John […]