Free market rate vs the negotiated rate
When it comes to paying for healthcare services, chances are you’ll be paying out of pocket. More and more consumers have high deductible health plans that require you to pay $5000 to $6000 before the insurance company starts paying. Since you’re paying, it’s critically important to find out how much your bill is ahead of […]
BuildMyBod Founder speaking at MGMA 2017
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference. MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and […]
Doctors: Has a follower on social media ever asked you how much a procedure costs?
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. And I’ll double my bet if you fit in this category and you show your results on social media. As soon […]
Bundled pricing, the only true transparency in healthcare
Price transparency is the current and growing buzzword in healthcare. There are many ways to go about making healthcare costs clear to consumers. But when entrepreneurs design their own solution to price transparency, they miss one very important ingredient: actionable pricing information. The best way to accomplish this is through bundled pricing. Bundled pricing […]
Patients want it, doctors are reluctant
I’m talking about pricing. In this day and age of high deductible health plans, consumers are shouldering more of the cost of their healthcare. They now have a choice in caregivers and they want to know what they’re paying – ahead of time. Doctors are reluctant. But not because they like being opaque con men/women. […]
Watch the Founder/CEO of BuildMyBod pitch at THE Aesthetic Show Shark Tank [video]
In July, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health took part in a Shark Tank style pitch event. As their prize, BuildMyBod won a marketing package in an upcoming issue of THE Aesthetic Guide. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist. BuildMyBod Health: A primer BuildMyBod Health […]
ASAPS beta testing the BuildMyBod Health Price Estimator
The American Society for Aesthetic Plastic Surgery recently started a beta test with the BuildMyBod Health Price Estimator. As seen here, some doctors have a “Get A Quote” call-to-action button under the Find A Plastic Surgeon feature on the ASAPS website. Once the consumer clicks on the Get A Quote button, they can see the doctor’s very own Price Estimator on their […]
Who knew? BuildMyBod is great for Yelp reviews!
Online reviews are tricky. They can as easily bolster your online reputation and well as crush it! Yelp reviews are particularly powerful, like it or not. While you will never satisfy every patient that comes in the door, there’s apparently one big patient satisfier. The Price Estimator from BuildMyBod Health. How BuildMyBod can help […]
Why listing healthcare prices as a menu is dumb AF
Do we have your attention now?! Whether it’s for cosmetic services or medically necessary procedures (before a deductible is met), knowing healthcare prices is important. Patients need to know their financial obligation and healthcare providers need to be sympathetic to their patient’s financial worries. So yes, providing healthcare prices is important, but listing them in the form […]
Attention healthcare providers: You all need to think like a plastic surgeon!
I couldn’t say it better myself because I said it! Read my original article published in Medical Economics about price transparency and lead generation here. Click here for the original blog post written by Dr. Jonathan Kaplan for Medical Economics magazine.