From social media to surgery [video]
As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor. First step: Lead generation As seen in the photo […]
Doctors: Has a follower on social media ever asked you how much a procedure costs?
If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. And I’ll double my bet if you fit in this category and you show your results on social media. As soon […]
How Snapchat helps non English speaking patients
Sure Snapchat provides many benefits as can be seen here. But I learned a new benefit this past week. It’s a great visual tool for non English speaking patients as well. Think about any non English speaking or English-not-as-a-first-language speaking patient. Even if you have an interpreter it’s very hard for the patient and doctor […]
5 Unexpected Ways Snapchat Transformed My Practice
My practice began experimenting with Snapchat in September of 2016. While I wasn’t sure if it was a passing fad or not, I teamed up with Dr. Miami as an “influencer” within the plastic surgery space. Snapchat may eventually be replaced with Instagram Stories or some other technology, but the combination of “real-time” video and […]
Patients are filming their own surgery! Yeah, that happens! [video]
A lot of doctors are having trouble with the intrusion of social media into the clinical arena. Whether it be during a consultation or surgery, patients want to, anonymously or not, share their experience. And yeah, patients are filming their own surgery! Paying it forward Video is critical to a patient’s preop education. They […]
Well, I didn’t learn that in med school!
I’m blown away each passing year with what I didn’t learn in med school. I’m not suggesting med school is to blame for not preparing me for a plastic surgery private practice. You can’t expect a body of coursework from 10 to 15 years ago to prepare you for this rapidly changing world. I’m simply […]
Facebook, Instagram, Snapchat etc!
Every conference I go to, there’s always a discussion on social media and if it can be used to engage patients. Some say yes, some say no. I remember when doctors started using Facebook and Twitter years ago. Back then, the answer was a definite yes, it works! But now Facebook and Twitter have given […]
Arm lift: Scars and all!
An astute follower on our Instagram account (@realdrbae – our account, not the follower!) recently asked to see the “scar” version of the before and after photos of the arm lift patient posted online (shown to the left). On Instagram, you really only have one chance or one photo to demonstrate your work. For that […]
Dr. Bae with Dr. Miami of Snapchat Fame!
Check out Snapchat today and follow @realdrbae AKA Dr. Jonathan Kaplan or @therealdrmiami AKA Dr. Michael Salzhauer. They’ll be working together in Miami at Dr. Miami’s office. Dr. Kaplan is in Miami learning from one of the most recognized plastic surgeons in the world with over 2,000,000 followers on social media! What’s up with […]
Check out Dr. Bae on Snapchat & Instagram!
Joining the bandwagon, BuildMyBod Health Founder/CEO is now on Snapchat @realdrbae! First, what’s in a name? In the tradition of Dr. Miami, one of the most watched Snapchat & Instagram stars, there seems to be an association with plastic surgeons secretly wanting to be hip hop stars! The doctor reference has more to do with […]