5 ingredients in the secret sauce of medical marketing!
When I first moved from Louisiana to San Francisco just under three years ago, I took over an existing plastic surgery practice. The previous doctor had about 200 email addresses in his database. I knew if I wanted to build a bigger practice, I would need a bigger database of email addresses. I really had […]
Attracting millennials to your practice!
As more healthcare services are paid out-of-pocket because the services are cosmetic or because a deductible hasn’t been reached, competition will grow fierce to attract cash-pay patients. Don’t think of this as solely being an issue for plastic surgeons or other doctors that only toil in cosmetic procedures and services. Even medically necessary services like […]
Trending: Zookeepers Performing Cosmetic Surgery on Zoo Animals?!
I write articles for my blog about three times a week and luckily, so far, I always find inspiration from a patient I’ve met or an article I’ve read. And this morning was no different. I was reading through my email and came across an e-newsletter that contained various articles related to my field – […]
The Evolution of Setting Up a Plastic Surgery Practice
I’m getting ready for the big move to San Francisco, to join Dr. Donald Brown, a plastic surgeon in practice for 30 years. So luckily I’m not starting from scratch but there are important tasks to address, such as updating Dr. Brown’s website and social media/online marketing accounts to include my name. The fact that […]
Doctors, Patients and Social Media – Common Sense Can Go A Long Way!
I have to admit, when I heard that the Federation of State Medical Boards (FSMB) and the American College of Physicians (ACP) released a position paper in the Annals of Internal Medicine on April 16, 2013 regarding physician communication with patients via social media and the internet, I thought their position would be that social […]